If you are not familiar with cyber Monday, it is something that has become a holiday over the years and it falls on the Monday following Thanksgiving. Over the years, this day has become one of the biggest shopping days of the entire year and even if the sales that you make online are only a fraction of your revenue, cyber Monday is definitely a day when you should be prepared for an influx of transactions, which is why you should be prepared, and these three steps will help you do that.

Know what your cyber Monday deals are

When you are preparing for cyber Monday offers, you should make sure that you have a game plan and when thinking about which offers to make to your customers, there are a few steps that you should take. First, you need to make sure that if there is a certain product that you are offering, you have enough of it in stock so that you don’t run out of it. After you have decided which products you will be offering, you then need to market the deals to your customers and then project what you thing the anticipated revenue will be.

Expand your customer base

One of the best things about cyber Monday sales is that you will have a great opportunity to convert customers that are shopping on your site for the very first time into loyal customers. You need to make sure that you capture details like customer’s email addresses and you keep asking them to come back by offering different deals and promotions. This is a great way for you to gain more Twitter, Instagram and Facebook followers, and this is a huge deal since even only a 100 new followers can mean much more exposure which is a great way for your business to grow.

Take lots of pictures

We can’t stress enough how important this can be. When you are preparing your cyber Monday online sale, make sure that you take pictures of all of the products that you are thinking of offering and make sure that you are capturing multiple angles. If it’s possible, and if you think that it would suit your page, you can also put up videos that will showcase how products look or work, depending on what they are. These elements may seem like small ones, but they can be crucial in helping customers determine if they want the product they are looking at, and if they can see from every possible angle, they may even be more enticed to buy more.

You need to make sure that your ecommerce is ready on days like cyber Monday since you never know how many customers you might get and taking these few simple steps can help you make sure that you will make the most of the day and get the exposure that your business may need before cyber Monday happens.